I saw this advertisement the other day and I thought that it was really clever.
What I was particularly intrigued about, were the cultural elements that really reflect how certain societies view what products can do. I was thinking about the tablet presentations, and how each group created a tablet that was culturally relevant to the country they were assigned. The tablet was presented in a way that made sense to the culture, and interestingly, this marker was presented in the same fashion. What is fascinating, is that the product, a permanent marker, is such a basic product, but the ad really made it stand out by incorporating its purpose in a really interesting way. The marker saved a life, who knew that a marker could do that? The ad is extremely clever and uses a tradition in a brilliant and memorable way. In all, I think the ad was effective in getting across the point of "really, really permanent," even though the product was not even at the center of the ad.
